1: The Purpose of this Training Guide

1: The Purpose of this Training Guide

Many people have used NLP to achieve significant business and personal objectives and enjoy greater satisfaction in life.

The purpose of this guide is to introduce you to some of the benefits and advantages of Neuro-Linguistic Programming (NLP) and how you can benefit from them.

The guide also introduces PPI Business NLP Ltd, which is unique in providing NLP training and coaching focused on the needs of business and professional people, with a particular emphasis on rising executives and entrepreneurs.

In addition, PPI provides a flexible series of modules that you can complete to fulfil a short term need or as part of a long term personal development plan to become a fully accredited NLP Master or Business Master Practitioner.

While you may or may not be one of our target clients, you are likely to find information and links to a lot of great NLP resources both throughout this guide and in the resource section at the end.

2: What is NLP?

2: What is NLP?


NLP is an approach towards developing mental and physical strategies which combines aspects of behavioural psychology, linguistics, hypnosis, modelling and common sense. NLP is a powerful vehicle for personal and business change, used by many thousands of people around the world. It's about exploring attitudes that lead to success, modelling top performers and integrating the resulting techniques into your business and personal life.

NLP initially centred on the development of communication, thinking and personal change skills. The creators of NLP, Richard Bandler and John Grinder, undertook extensive studies of people who were highly skilled and respected in the field of personal change and from these studies they derived the toolkit that you can learn on a NLP Practitioner course. At NLP Master Practitioner level, you will learn more about the skills that they used in ‘modelling’ those skills so that you can develop your own abilities in any subject area.

Applications from this initial work are now found in many areas of personal performance development including coaching, sales, leadership, change management and personal influence and impact.

Personalities such as Tony Robins, Derren Brown and Paul McKenna use aspects of NLP to motivate and entertain, although it can support individual change in anything from career choices to lifestyle and health. If you watch these programs and notice the techniques used by the experts on them, you’ll see NLP in action.

The world’s top athletes and sports people, entertainers and performers use NLP to mentally rehearse and get into their highest performance frame of mind.

You can even find applications of NLP in relationship, dating and seduction advice.

NLP is not only about finding new ways of attaining your goals and objectives, but also removing any ‘blocks’ you may have had that stop you from achieving those goals.

NLP is different from other personal development approaches in that:

• It is modelled from individuals who were experts at helping others change; it is not an abstract theory but a set of tools derived from practical experience
• It takes into account how we connect to the world through our sensory experience and how we store and change that experience through our minds and bodies
• It is highly effective at connecting conscious and unconscious resources, leading to individuals discovering their ‘untapped potential.’ NLP combines logical, sensory, emotional and intuitive thinking to enable you reach theirs goals more easily.
• NLP is as much about ‘unlearning’ and ‘letting go’ of what we’ve previously learned that is now getting in our way, as having to learn a lot of new material.

It’s worth remembering that while NLP can and does produce immediate ‘magical’ results, both personally and for business, many of the best Practitioners have spent many, many years practising and refining their craft.

You could therefore regard any NLP training as the start rather than the end of your adventure and learning.

3: Who is NLP for?

3: Who is NLP for?


NLP is for anyone who wants to explore getting better results at work or in their personal lives.

The NLP training market spans every area of society imaginable, and different NLP training providers specialise in different market groups, so it is important that you choose a supplier that caters specifically for the kind of people you want to train with. You will spend time sharing your personal experiences, and it is therefore vital that you are with like minded people who you feel you can relate to and work closely with in order to fully explore and benefit from NLP’s principles and tools.

Our speciality is in training business and professional people, and we are delighted to have worked with talented and accomplished people from a wide range of backgrounds, including CEOs, Account Directors, Technical Specialists, Management Consultants, Marketing Managers, Finance Directors, SME Business Owners, Accountants, Public and Voluntary Sector Managers, Sales Directors, Recruitment Consultants and HR Managers.